1. Make a Serious Effort to Drive Your Brand through Social Media
It’s not just about link building now. It’s more about giving satisfaction to online users and sticking to topic relevancy. One way to do that is to build your brand through social media. If your business has no or minimal social media presence, you will be missing the mark in many ways.
2. Be Present in Real Time
Your business must be present 24/7 online. That’s because users are searching, sharing and commenting on your material or site all the time all around the globe. If you don’t respond in real-time, you’re losing a potential contact to your more aggressive competitors.
3. Make Catchy Titles
Be creative in creating content that captivates people’s attention. And which part of content will you be able to do it best? Of course, it’s in the TITLE.
4. Utilize Digital Media
Content is not just limited to writing. Explore on other ways to send your message across to your targeted audience. There’s Youtube, Chill, Pinterest, Visual.ly, SlideShare (and the list goes on) to help you do that.
What’s best about using digital media is that users love to read and share videos, photos, infographics etc. and it brings them closer to your business.
5. Track Your Results
Use SEO and Social Media tools to monitor your progress weekly and monthly .Share them with your SEO team and use them to continually modify your SEO strategy.